The assessment required the development of a comprehensive global marketing strategy proposal for the fictional product EcoGlobe, a sustainable smart home system. Students were expected to write a 4500-word report covering two international markets: USA and Australia. Key pointers to be covered in the assessment included:
Learning Outcomes Assessed On successful completion of this Module, you will be expected to be able to: LO1: Critically evaluate the challenges faced by managers in the development and...