BMG563 Assessment Brief
Prepare a report which addresses the following:
Kotter has contended that more than 70% of major change efforts fail because organisations skip steps in his eight point model or fail to sustain momentum.
Critically evaluate how the use of Kotter’s model could have led to more successful outcomes in the Lemchester Healthcare Authority case. Use your answer to critically explain which specific steps were omitted or mismanaged, and to critically explain why their inclusion may have led to more successful outcomes. In light of the various criticisms which have been advanced regarding the usefulness of the model, conclude around how suitable you think it is for a case such as this.
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