Pricing Strategy
Recommend value-driven pricing for your company’s product.
- Estimate the BEP for your company’s product. What pricing implications does your BEP present for achieving a short- or long-term ROI?
- Is your product’s price relatively elastic or inelastic, and what implications does price elasticity present for your product? For example, how might its price elasticity affect sales volumes, inventory costs, price adjustments, and so forth?
- What is the best pricing strategy for your product and why?
Distribution Strategy
Recommend a distribution plan for the new product.
- Considering your company’s product from a strategic perspective, would you recommend creating a wholesale distribution channel, focusing on retail distribution, or using a multichannel approach that incorporates both wholesale and retail distribution?
- What types of retailers or wholesalers (or mix of both) would you recommend using?
- Given your recommended distribution channel strategy, what decisions about the retail or wholesale marketing mix must be made to form a viable retailer or wholesaler marketing strategy?