For this assessment, you will choose a real organization that you have interest in, then imagine that leadership has asked you to create a business strategy for the company. It is important that you choose a company in an industry that you can research in the Capella library and online to create a well-researched and supported plan.
Use information from the company’s website, the Capella library, and your course textbook to complete this assessment. Write a business analysis that includes the following:
Provide an introduction to the company and industry, and a summary of the PESTEL or Five Forces that you created, directing the reader to the full PESTEL or Five Forces in the appendix.
Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.
Analyze the business strategy the company uses in its marketplace approach. Provide examples of how the strategy is used to position the company in a competitive environment.
Analyze the company’s business model:
What are the core products?
How does the organization make money?
What is the customer value proposition?
What is the profit proposition?
Analyze the corporate strategy of the company. Include the product, and geographical and vertical scopes in which it operates.
Has the company expanded from its original product line or field of operation?
Does the company own vertically-related activities along the value chain for its products?
Analyze the overall corporate structure and key management systems.
Does the company employ diversification, vertical integration, or globalization?
Are global alliances part of the corporate strategy?
Analyze the strategic fit between the business and corporate strategies of the company.
Deliverable Format
The business strategy analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.
In addition to the analysis, include:
Title page.
References page.
APA formatted references from at least five sources.
7 pages in length, in addition to the title and reference page. Length is not as important as clear, concise, well-supported content.
Audience is organizational leadership