SM701 Assignment Brief
| Unit Number and Title | QUALIFI Level 7 Diploma in Strategic Marketing (610/2615/3) |
|---|---|
| Unit Number and Title | SM701: Contemporary Issues and Principles of Marketing |
| Unit Code | H/650/7075 |
| RQF level | 7 |
| Credits | 20 |
| TQT | 200 |
| GLH | 100 |
Aim
The aim of this unit is to develop learners’ understanding of to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future marketing using marketing principles in different contexts. The learner will also learn marketing concepts and theory in a range of contemporary settings from entrepreneurial start-ups, industrial manufacturers and global brands, to develop an actionable marketing plan.
Learning Outcomes and Assessment Criteria
| Learning Outcomes
When awarded credit for this unit, a learner will: |
Assessment Criteria
Assessment of this learning outcome will require a learner to demonstrate that they can: |
| 1. Understand the role of the marketing function, leaders and entrepreneurial marketing in the success of an organisation. | 1.1 Analyse different concepts and orientations of marketing.
1.2 Analysis and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation. 1.3 Analyse the role of leaders and managers in an effective marketing strategy. 1.4 Evaluate the main dimension of entrepreneurial marketing. |
| 2. Understand external and internal environmental audits for designing marketing planning. | 2.1 Analyse the macro marketing environment and the competitive environment of an organisation.
2.2 Analyse the internal organisational environment of an organisation. 2.3 Evaluate the determinants of strategic options for an organisation. 2.4 Evaluate the role of customer relationship management in developing an effective marketing approach. |
| 3. Understand the impact of strategic marketing options for marketing planning. | 3.1 Develop SMART objectives and key performance metrics for effective marketing planning.
3.2 Develop a marketing strategy for business growth at an organisation. 3.3 Develop segments, targeting and brand positioning for a product or services. 3.4 Develop marketing strategies to build and enhance customer relations and customer retention. |
| 4. Understand the impact of marketing mix and extended marketing mix options for products and services. | 4.1 Analyse the process of a new product or service development.
4.2 Design a distribution strategy for a product or service development. 4.3 Evaluate pricing strategies and methods for product or service development. 4.4 Develop an integrated marketing communication campaign for a product or service development. 4.5 Evaluate the role of the extended marketing mix in the marketing of services. |
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