Unethical Practice of Marketers
Name and describe one unethical practice of marketers. Why do marketers engage in unethical conduct? Does this hurt society? Why or why not?
Submission Instructions:
- Your initial post should be at least 200 words, formatted and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points.
TEXT BOOK
- Marketing, 16th edition, by Kerin & Hartley; McGraw-Hill Irwin, 2023.
- Chapter 1: Creating Customer Relationships and Value through Marketing
- Chapter 2: Developing Successful Organizational and Marketing Strategies
- Appendix A: Building an Effective Marketing Plan
- Chapter 3: Scanning the Marketing Environment
- Chapter 4: Ethical and Social Responsibility for Sustainable Marketing