Unit 2 Marketing Processes and Planning (A/618/5033) Assignment Brief 2026

Unit 2 Marketing Processes and Planning Assignment Brief

Learning Outcomes

By the end of this unit a student will be able to:

LO1 Explain the role of marketing and how it interrelates with other business units of an organisation

LO2 Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives

LO3 Produce a marketing plan for an organisation that meets marketing objectives

LO4 Develop a media plan to support a marketing campaign for an organisation.

Good Academic Practice

DGHE considers an act of academic misconduct when a student attempts to benefit either for themselves or for another person by unfair or improper methods, regardless of whether it is intentional or unintentional.

• Purchasing work and presenting it as your own.
• Plagiarism is passing off someone else’s work as your own.
• Using quotes without quotation marks.
• Using images produced by another person without acknowledgement.
• Using data or ideas without acknowledgement.
• Copying another person’s work.
• Getting someone to help write parts of your submission as if it were your own.
• Collusion with other students without prior authorisation.

Purpose of this Assessment

This assessment is designed to develop understanding of the role of marketing
in an organisation and the relevance of the marketing mix in implementing a marketing plan.

• Problem-solving
• Critical thinking and analysis
• Decision making
• Effective communication
• Digital literacy
• Planning and prioritisation
• Self-management
• Independent learning

Scenario

Tesco PLC was established in the UK in 1919 and has grown to become one of the world’s largest grocery retailers.

Tesco’s mission is built on four key pillars:

1. Provide customers with the best shopping experience, in-store and online.
2. Empower colleagues to deliver excellent service and innovation.
3. Lead with advanced, market-driven solutions.
4. Create sustainable growth and make a positive contribution to communities.

Tesco operates through a nationwide network of supermarkets and its online platform Tesco.com, offering home delivery and click & collect services.

Tesco Whoosh provides rapid grocery delivery within 60 minutes in selected areas.

Sustainability is a key element of Tesco’s corporate strategy, including reducing food waste, cutting carbon emissions and promoting responsible sourcing.

To achieve its growth ambitions, Tesco has three key objectives:

1. Enhancing value proposition through competitive pricing and service quality.
2. Maximising efficiency through technology and operational excellence.
3. Using customer data and insights to drive innovation and improve shopping experience.

Task 1

You are a Junior Marketing Analyst in Tesco’s Marketing Department,
reporting to the Chief Customer Officer.

Your responsibilities include:

• Gathering competitor information.
• Researching marketing strategies and consumer behaviour.
• Tracking and forecasting sales and marketing trends.
• Analysing customer data and market potential.

A leading marketing e-magazine has invited you to write a blog post introducing marketing as an exciting career path while showcasing Tesco’s unique selling proposition.

Submission Format

The article must explain marketing theory in an engaging and easy-to-understand way, using Tesco as the central example.

Your Blog Must Include

• Explanation of the concept and role of marketing in the 21st century.
• Analysis of how marketing works with other departments in Tesco.
• Discussion of 2024 key trends in the UK grocery retail sector.
• Comparison of Tesco’s extended marketing mix with a competitor.
• Evaluation of Tesco’s marketing strategies and tactical approaches.

Learning Outcomes and Grading Criteria

Assessment Grading Scale

Learning Outcomes and Assessment Criteria

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