Unit 27 Identifying Entrepreneurial Opportunities (A/618/5095) Assignment Brief 2026

Unit 27 Identifying Entrepreneurial Opportunities Assignment Brief

Submission Format:

This submission is in the form of an individual written report. However, you would be required to share your entrepreneurial ideas in your report with your classmates prior to the submission of the report via Turnitin.

The peer review feedback from your class would help you to improve upon those ideas in terms of their viability if you have to implement them in order to set up your project.

All your work must be supported with research and referenced using the Harvard referencing system (or an alternative system).

You will need to provide a bibliography using the Harvard referencing system (or an alternative system). Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.

The recommended word limit is 4,000–10,500 words, although you will not be penalised for going under or exceeding the total word limit.

Learning Outcomes

By the end of this unit a student will be able to:

LO1 Explore the role of entrepreneurship and innovation for developing new entrepreneurial ideas

LO2 Investigate a potential entrepreneurial idea from a gap in the market for a small to medium sized (SME) enterprise

LO3 Analyse primary and secondary data to identify the market potential of an entrepreneurial idea

LO4 Pitch the potential viability of an entrepreneurial idea in the context of the market and competitors.

Transferable Skills and Competencies Developed

• Articulating and explaining information
• Communication and listening, including the ability to produce clear, structured business communications with a variety of media.
• Ability to carry out an individual independent report and provide
• Ability to pitch entrepreneurial ideas to determine their
• Ability to carry out research and source ideas from secondary data and primary data.

Vocational Scenario

BAJ has been facing many problems since the covid pandemic. The director Jon has hired you as an entrepreneur to help the company through this difficult time. Your job will be to develop entrepreneurial ideas to help the company move forward.

If the ideas are good, BAJ may launch it and allow you to manage and run that venture. As part of this role, you are required to provide information to educate some of the stakeholders.

Assignment 1 Activity and Guidance

Any potential ideas will need investors to buy into the opportunity. As a result, you are required to provide some answers to the below questions; the potential stakeholders want you to:

Discuss different sources of entrepreneurial ideas and innovation and critically evaluate the role of innovation and entrepreneurship in sourcing new business ideas.

Examine the rationale for an entrepreneurial idea for filling a market gap, using different techniques for industry and competitive analysis.

Critically analyse primary and secondary data, using appropriate research methods, to identify the market potential of a potential entrepreneurial idea with justification.

Pitch the potential viability of the entrepreneurial idea in the context of the market and the identified competition. Then make justified recommendations for the development, management and sustainability of an entrepreneurial idea in the competitive marketplace.

Learning Outcomes and Assessment Criteria

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