7004MFH Strategic Marketing Practice CW1 Assignment Brief | Coventry University

7004MFH Assignment Task

Students devise a SMART-based marketing strategy following the SOSTAC framework to support the further development and sustainability of their chosen business.

7004MFH Report Brief:

In these uncertain circumstances, it has become vital for businesses to rethink their marketing strategy and explore different opportunities.

You are the Marketing Consultant recruited by the Board of Directors to devise a new marketing strategy plan for your chosen business to enable it to maintain its competitive edge. Note that it is imperative that various factors of the business environment are carefully considered and analysed.

Your report must entail the following sections:

1. Executive Summary
2. Introduction of the organisation and the chosen international arena
3. Summary of Environmental analysis and strategic challenges for the chosen market
4. Proposed strategy with justification (this will include STP and perceptual mapping)
5. Strategy Implementation (including scheduling, budgeting, monitoring and CSR)
6. Recommendations
7. Conclusion